Cardiff Giant DTC

Consumer brands with something to say.

Cardiff Giant DTC builds and operates consumer brands designed around real behaviour, not empty positioning. Each brand has its own identity, its own product and its own audience.

We don't build a generic product line and put different logos on it. Every brand gets its own proposition, voice, product and audience. The group provides the infrastructure. The brands earn the attention.

Cardiff Giant DTC is on hold until 5 January 2027.

Our brands

  • Forsport Labs

    Athlete wellness In development

    Products for people who train, compete and expect more from their bodies, built around performance, recovery and better everyday choices.

  • DYP (Don't Yield Pour)

    Functional drinks In development

    Functional drinks and supplements for people who would rather stay in control.

  • Craffted

    Apparel In development

    Apparel.

  • WREST

    Activewear In development

    Activewear for men and women, built for people who actually train.

  • Emblem

    Menswear Coming soon

    A brand exploring the intersection of clothing, identity and modern culture.

Cardiff Giant DTC Limited, company number 15308128, registered in England and Wales. Wholly owned by Cardiff Giant Holdings Limited. Registered office: Unit 12 Green Park, Coedcae Lane Industrial Estate, Pontyclun, Mid Glamorgan, CF72 9GP, United Kingdom.

Contact us